Strategic Communications: Taylor Wheeler

Strategic communications aren’t just about advertising, marketing, or public relations—strategic communication strategies can also be used internally when communicating with your employees and coworkers.   My current job deals with both—we have both internal and external audiences that we work with on a daily basis. While external gets the most attention, internal is just as important. The article by Nicole Fallon from the US Chamber of Commerce entitled “6 Tips for Adapting Your Leadership Style in the Post-COVID World” has several ideas that are targeted to leading in the new post-COVID workplace, but I was able to glean some leadership tips from this even though our workplace is back in traditional mode (Fallon, 2020).   Sharpen your emotional intelligence Business leaders are seeing the benefits of empathy and flexibility in this new work environment, but those qualities are always beneficial (Fallon, 2020). Every employee is a human being, and even though that human being...

Finding out if you are successful is easy for some things: did your football team win? Check the score. Did people like your product? Check the sales or reviews. But sometimes finding out if your strategic communications efforts are successful is more nebulous, particularly if the campaign you are running is more top-of-mind advertising than targeted to a specific event or outcome. The ways that we as strategic communications professionals measure our results is the topic for this week, and in my blog posting, I will be breaking down one of those measurement tools—the survey. At my current employer, we use surveys to gauge the annual results of each department among the relevant constituents. This is my first time using any type of measurement device in the workplace—at my previous place of employment, our success or failure was literally measured in whether we succeeded or failed to reach our fundraising goal at the end of the campaign. But at a community college, the public relations...